The Faces Behind The Splashes

IXCHEL GUERRERO - Coach

”At SWIMPLIFY, I feel truly valued as a coach and part of something bigger. This program isn’t just about swimming, it’s about building confidence, resilience, and a love for the water. I believe wholeheartedly in the values we instill in our swimmers, coaches, and families, and I am proud to be part of a team that makes learning to swim simple, effective, and fun.”

PAUL - Coach

“QUOTE GOES HERE”

ADAM BERLING - Founder & CEO

”SWIMPLIFY makes swimming smoother, faster, and more fun. We bridge the gap between swim schools and teams, helping swimmers master all four strokes with expert coaching, warm guidance, and a splash of excitement. Jump in, progress starts here!”

Adams Path to SWIMPLIFY
Adam grew up in Albuquerque, NM, diving into competitive swimming at six years old. From the start his coaches instilled a mantra that shaped his approach.

“YOU DON’T HAVE TO DO HARD WORK.... YOU GET TO!”

He carried that philosophy through coaching swim teams, teaching fitness and yoga, and leading swim schools; Always focusing on making learning engaging and effective. With SWIMPLIFY, Adam brings together his lifelong love of swimming, coaching expertise, and passion for personalized instruction to help every swimmer gain skill, confidence, and a true joy for the water.